In this episode of the one podcast, Vlada Lotkina, the CEO of ClassTag, a parent-teacher communication platform, shares her entrepreneurial journey from her early career in management consulting to creating ClassTag. She highlights the importance of customer development, choosing a specific persona to focus on in the early stages of a startup, and the relevance of personal engagement in the field one works in. Vlada also discusses the challenges in the EdTech space, the complexities of working with different stakeholders, scaling a business, and the company's transition from B2C to B2B monetisation. Finally, she shares her current focus on mentoring other entrepreneurs, launching a new podcast, and the lessons learned from ClassTag's journey. RESHARE THIS PODCAST. DM PROOF YOU ARE SUBSCRIBED AND YOU WILL GET LINK FOR FREE COACHING SESSION WITH THE ONE THE ONLY @ONECHRISHANSON Chapters
00:00 Introduction and Background 00:45 Vlada Larkina's Journey to Entrepreneurship 01:36 The Birth of ClassTag 03:02 The Challenges of EdTech 06:38 The Growth and Evolution of ClassTag 11:30 The Business Side of ClassTag 21:50 The Decision to Sell ClassTag 23:17 Life After ClassTag and Future Plans 26:33 Final Thoughts and Advice for Entrepreneurs
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https://www.linkedin.com/in/vlada-lotkina https://www.instagram.com/vlotkina
https://www.youtube.com/channel/UCunh6Wy5XRAR5etaqIbqlzw
Chapters
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