In this insightful podcast episode, Michael Falato, a veteran in sales and expert in cold email marketing, shares his experiences and strategies in lead generation, marketing, and business scaling. Michael discusses his approach to cold emailing, the importance of trust and personalized communication in business, and how he successfully grew his company into a million-dollar business using his unique strategies. He also elaborates on his methods of LinkedIn automation, running round tables, and his focus on repeatable, scalable business models. Sharing his journey from his time in software sales to starting his own lead generation company, Michael reveals how he navigates and thrives in the unpredictable field of lead generation. A must-watch for those interested in entrepreneurial ventures, particularly in the marketing and sales industry.
Guest Links
https://www.linkedin.com/in/mfalato
https://twitter.com/mfalato?lang=en
https://fullthrottleleads.com/
Chapters
00:00 Introduction and Guest Background 01:39 The Journey to Starting a Business 06:14 Learning from Mistakes and Improving Strategies 08:50 The Impact of Networking and Collaboration 11:26 The Importance of Email Marketing 13:46 The Key Elements of Successful Cold Emailing 15:57 The Role of AI in Email Marketing 17:52 Discussing the Importance of Targeting the Right Audience 18:18 Exploring the Use of AI in Messaging 18:58 Analyzing Cold Email Strategies 21:50 Sharing Innovative Approaches to LinkedIn Networking 24:12 Exploring New Tools and Services in the Market 27:14 Discussing the Challenges and Strategies of Scaling a Business 34:08 Reflecting on the Journey and Sharing Advice for New Entrepreneurs
Links
Come On Pod
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